Published inUX Collective·PinnedMember-onlySeven heuristics for identifying proper UX instruments and metricsTL;DR: To properly measure UX, you need what’s called an instrument. One example is UEQ, the User Experience Questionnaire. However, there are plenty of instruments out there that supposedly measure UX — often promoted by companies more concerned with sales and marketing than accuracy and reliability — but don’t really…UX7 min readUX7 min read
PinnedSelected Articles & EssaysRoughly Categorized, Ordered Chronologically — 🗞️ If you’d like to keep up with everything I write and be the first to know when I publish something new (not just here on Medium), please feel free to subscribe to my humble little newsletter. ☕ And if you really enjoy my articles and essays, you always have…Bibliography2 min readBibliography2 min read
PinnedPoetryPoems Published in Literary Magazines & Journals — 🗞️ If you’d like to keep up with my poetry and be the first to know when I publish something new, please feel free to subscribe to my Substack, “Attempts at Poetry.” ☕ And if you really enjoy what I write, you always have the option to spend me one…Poetry2 min readPoetry2 min read
Published inUX Collective·Aug 9Member-onlyDesigning together: the importance of shared principles for design teamsTL;DR: Design principles operationalize a team’s values into concrete guidelines that inform the design process. The specific steps we took for developing our own set of principles were: (1) Brainstorming already established principles, inspiration from other teams, and what prevented us from becoming more successful; (2) Revisiting our nine team…Design6 min readDesign6 min read
Published inUX Collective·Updated May 21Member-onlyA very short history of product management…and its evolving relationship with product design. — TL;DR: Product management, originating from a 1931 memo by Procter & Gamble President Neil H. McElroy, has transformed from the introduction of “Brand Men” to manage products to a crucial partnership with product design. …Product Management5 min readProduct Management5 min read
Published inUX Collective·Apr 19Member-onlyTeam values: the foundation of any strategyTL;DR: In this article, we explore the importance of team values in creating a cohesive and effective strategy for a design team. Team values are the guiding principles that shape a team’s culture and determine how its members interact with each other and stakeholders. Defining them is a collaborative process…Strategy7 min readStrategy7 min read
Published inUX Collective·Updated 1 day agoMember-onlySo, how can we measure UX?It’s less straightforward than one might think. — This is the second in a series of articles on user experience measurement: Conversion rate & average order value are not UX metrics ☞ So, how can we measure UX? Seven heuristics for identifying proper UX instruments and metrics The precise, quantitative measurement of user experience (UX) based on one…User Experience6 min readUser Experience6 min read
Published inUX Collective·Updated Aug 9Member-onlyPillars, objectives, and OGSMs: how to define a design team’s most important topicsTL;DR: In this article of our Design Team Strategy series, we explore how to define the most critical topics of a design team’s strategy by brainstorming current and future objectives, clustering them into overarching themes, prioritizing them, and formulating corresponding OGSMs. …Leadership6 min readLeadership6 min read
Published inUX Collective·Updated Aug 9Member-onlyThe strategy house: how to define a design team’s missionTL;DR: This article focuses on an introduction to the “Strategy House Model”—a visual representation of a team’s strategy, with the mission as the roof, the pillars as the most important topics, and the values as the foundation. …Strategy7 min readStrategy7 min read
Published inUX Collective·Updated Jan 5Member-onlyBeyond form and function: Design is poetryLast year, my brother gave me Mortimer J. Adler and Charles Van Doren’s classic How to Read a Book (Adler & Van Doren*, 2014) as a birthday present (a must-read for everyone who wants to truly read). While the book touches on very much every kind of literature there is…Poetry11 min readPoetry11 min read