Max. Speicher
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Ursprünglich veröffentlich in meinem persönlichen Blog .

Im Zuge einer Klage der Deutschen Umwelthilfe im Oktober 2018 gegen den Entwurf des Luftreinhalteplans der Stadt Düsseldorf, der Dieselfahrverbote in der Landeshauptstadt verhindern soll, wurden in ebendiesen Plan die sogenannten “Umweltspuren” [] aufgenommen, um die…

An “e-commerce” road sign between two green traffic lights.
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TL;DR: An effective personalization strategy should be treated as a design problem with a structured framework of ideation, implementation, and evaluation. Co-creation workshops are used to brainstorm audiences and personalized content based on credible hypotheses, which are then implemented and continuously monitored to assess the performance of the personalization strategy…

Max. Speicher

Scientist, Designer, Part-Time Philosopher • All articles available for free at

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