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Maximilian Speicher

Featured Book

Search Interaction Optimization: A Human-Centered Design Approach

Search Interaction Optimization: A Human-Centered Design Approach

What if we could simply predict usability automatically from user interactions? By example of search engines, this book explains how it's possible.

2016

Maximilian Speicher

Maximilian Speicher

Stories

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UX Collective

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Maximilian Speicher

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Dec 22, 2025

A UX Carol

It was Christmas Eve, 2025, and like any other day, Ulysses Xavier was doom-scrolling LinkedIn.

Stylized illustration titled “The Ghost of UX Past”: a nostalgic attic scene where a modern young man with a smartphone stands beside a seated person using an old desktop computer. A ghostly figure holding a book labeled “HTML” points at the retro screen displaying a hit counter for a website.

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Maximilian Speicher

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Aug 11, 2022

Selected Articles & Essays

Roughly Categorized, Ordered Chronologically

Selected Articles & Essays

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Maximilian Speicher

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Nov 10, 2022

Poetry

Poems Published in Literary Magazines & Journals

Poetry

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UX Collective

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Maximilian Speicher

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Jul 31, 2025

It’s incredible how many bad user experiences are still out there in 2025

Three bad UX stories from just one week that brought me close to a complete meltdown

A two-panel meme features a smiling blonde woman against a red background. The left panel shows her from the shoulders up, with the text “The” overlaid on her chest. The right panel is a close-up of her face, zoomed in on her eyes and mouth, with the text “WHAT” overlaid. The image quality in the close-up panel is grainy, showing a halftone dot pattern.

In

UX Collective

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Maximilian Speicher

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Jun 10, 2025

Bayesian A/B testing — a practical primer

for UX people and anyone who wants to experiment better (some willingness to deal with statistics and Python required)

A line graph showing probability of achieving at least X% uplift (green line, decreasing from 90.8% to 40.2%) versus at least X% downlift (red line, increasing from ~0% to 9.2%) as a CCDF visualization. The x-axis shows percentage thresholds from -20% to 25%, y-axis shows probability 0–100%. Demonstrates that positive outcomes are much more probable than equivalent negative outcomes.

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UX Collective

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Maximilian Speicher

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Jun 10, 2025

No research is (often) better than “some” research

Not anyone can just do research, but they can learn to

A large display font, asking the question, “1>0?”

Maximilian Speicher

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Feb 21, 2025

Urlaub fällt aus. Ein Artikel für alle, die was dagegen tun wollen.

Wie die kommende Bundestagswahl darüber entscheidet, ob wir weiterhin so komfortabel leben können wie bisher.

Rain on a windowpane.

In

Better Marketing

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Maximilian Speicher

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Dec 21, 2024

What if You Could Reduce Returned Products With Just Some Lines of Text?

Smart Green Nudging: making more money while helping the planet

Two pipes running parallel to one another along a ceiling. One says “supply” and one “return.”

Maximilian Speicher

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Nov 3, 2024

Election Forecasts, Schmelection Forecasts

What if pollsters are just too afraid of Trump this time around?

Front of a polling place, with a “polling station” sign hanging on the door.

In

UX Collective

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Maximilian Speicher

·

Aug 16, 2024

Design team strategy: the complete guide

In the world of digital product design, having a clear, comprehensive strategy is crucial for any design team aiming to make an impact.

A low-poly, origami-style chessboard with geometric chess pieces, set against a gradient background from deep blue to teal. Some chess pieces seem to be glowing, representing key strategic elements. In the background: constellations and arrows.

Maximilian Speicher

Maximilian Speicher

Book Author

I write about leadership, strategy, and anything product & UX • Doctor of Computer Science • ex University of Michigan • maxspeicher.com/newsletter

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