Is that Pikachu on the street right next to you? Marc Bruxelle/Shutterstock.com

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What is augmented reality, anyway?

Maximilian Speicher
5 min readNov 27, 2018

Augmented reality systems show virtual objects in the real world — like cat ears and whiskers on a Snapchat selfie, or how well a particular chair might fit in a room. The first big break for AR was the “Pokémon GO” game, released in 2016 with a feature that let players see virtual Pokémon standing in front of them, ready to be captured and played with. Now, technology companies like Microsoft and Mozilla — the company behind the Firefox browser — and even retail businesses like IKEA and Lego are exploring the potential of AR.

Where I do research, an AR lab at the University of Michigan School of Information, it seems everyone knows about AR and is excited about the technology becoming popular among the general public. My colleagues and I watch videos of impressive AR demonstrations, try out new applications and play with new devices. The research community’s enthusiasm may be why several experts — including some I talk with — say they expect AR to be commonplace in five years, or envision AR glasses replacing smartphones within a decade.

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Maximilian Speicher
Maximilian Speicher

Written by Maximilian Speicher

A designer who writes about leadership, strategy, & anything UX • Doctor of Computer Science • formerly University of Michigan • maxspeicher.com/newsletter

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